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We know you would be proud if you hear your customers say, “This bread looks so yummy!”, as it is a clear indication that your bread has touched your customers’ hearts.

Here are 3 important consumer insights that we would like to share with bakery operators:

  1. Freshness
    Bread lovers always look for bread that looks fresh.
  2. Colour
    They tend to choose bread that is an even golden-brown throughout the entire loaf.
  3. Texture
    The texture of your bread is essential for them to make a decision. Bread lovers always select leavened and soft bread.

If you can respond to all the three insights above, you have no problem in winning their hearts. The next step is to give them even more incentives to buy your bread.