Starting a home bakery is a great answer for people who are looking for a new business opportunity. There are new cafés opening every day all over Thailand that also offer baked goods, and this is an indication of a huge market opportunity that you should consider pursuing as it is not capital-intensive. We’re here to help guide you through some basic café information that you need before starting your home bakery business and how to ensure your treats appeal to café operators.
You should start by assessing your capabilities early on. Your products, production cost, production capacity and quality control can help you identify your target market. After roughly identifying your market potential, the next step is to survey your targeted operators’ behaviour. Take note of the kinds of cafés that are trending in the market. By observing the cafés that already carry bakery offerings, you can learn what items can be sold easily and appeals most to the cafés that you want to advertise your bakery offerings to. You should also consider how they can complement that café’s beverages, as well as select an acceptable price range for you and your café operator. Use the information you gather as a reference point for your products’ development and presentation to the operator. This information will benefit you both tremendously because you clearly understand the market that you want to penetrate.
Unilever Food Solutions wants to be a part in providing quality ingredients for your bakery’s kitchen. Our solutions aim to improve your operational efficiency while ensuring better profits. We want to help create new and inspiring recipes for your bakery’s kitchen in order for you to offer a wider product range for your consumers.